About
Country quality + city style
Hey, I’m Lauren Pickering and I’m from Orange in western NSW. Country born and bred, I’ve always had a love of fashion and a taste for online shopping (but, don’t we all?) Living in a small country town hasn’t always made it easy to indulge my passions. Before online shopping became a thing, I remember making 4-hour trips to Sydney and back to shop for clothes (crazy but very necessary!)
While there’s so much more choice nowadays, that choice can be overwhelming, especially if you don’t know what you like or what suits you. After years of struggling to find quality women’s clothing locally, I became even more frustrated with the lack of style options after becoming a mum. Apart from the same old stores, stocking the same old stock, there really was nowhere I could find anything I loved to suit my changing body.
So, I decided to do something about it! A pharmacist by profession, I started Mimi Lil & Co in 2019 while on mat leave with my third baby. Needing to balance my growing family with a fulfilling home-based career, Mimi Lil & Co combines my love of fashion with my mission to help other women find flattering, fun and fabulous clothes for daily life.
Mimi Lil & Co Values
InclusiveWe’re here for you. We stock fab styles to flatter all figures so you can shop with confidence knowing you will find the perfect piece!
AffordableYou don’t have to wait for a special occasion to treat yourself. Enjoy fun and flowy styles without the not so fun price tag.
QualityWe only choose the best cuts, fabrics and styles to ensure you enjoy a great outfit that will look good now and for years to come.
CommunityWe support you and our community to feel good, look amazing and be comfortable in your body. We want you to be the best you!
Mimi Lil & Co exists to make feminine, pretty and fun styles accessible to everyone. Whether you’re a new mum, a mum-to-be or a woman who can’t find anything that feels ‘right’, we’re here to help with gorgeous and affordable styles to suit your taste and your budget.
Let's talk about the name
You might be wondering about the name, Mimi Lil & Co.
Well, you have my kids to thank for that! Mimi is the nickname given to my eldest daughter Imogen (because her little brother couldn’t say Imy, instead calling her Mimi). Lil is the nickname of my youngest daughter (short for Lylah). And Co, well, I couldn’t leave my son out, could I?
Mim + Lil + Co = love x
Discover your new style
Say goodbye to the struggle and say hello to your new favourite place to shop! Mimi Lil & Co has flowy, affordable and super feminine designs that are easy to wear and fit perfectly into your busy life. Wherever you happen to be, we’re here to help you discover your new style.
Here’s four easy ways you can connect with us!
Boutique – Happen to be in Orange? Make an appointment to drop into our boutique! Email hello@mimililandco.com.au or DM @mimilil.co to make an appointment.
Online – Shop wherever you are and whenever you like online. Discover our new arrivals, hot sale items and more from the comfort of home.
Instagram – See how you can style our new looks by scrolling our insta feed. Be warned, you might want to get a cuppa and settle in for a while! @mimilil.co
Join our exclusive mailing list – Join our community by signing up to our email list. It’s the easy way to stalk our new designs and, most importantly, never miss a juicy sale!